South Australian Business of the Month

June 2023

Since 2004, Square Holes has cemented its status as a standout force in the market research community.  Based in South Australia, Square Holes’ clients include Haigh’s Chocolates, Redarc Electronics, and the SA Government, including the current ‘New State of Mind’ campaign to entice innovative young people to base themselves in the state. Beyond South Australia, Square Holes has executed work for brand groups as diverse as Lion Co, Dilmah Tea out of Sri Lanka and Hansen Yuncken.

Founded by Jason Dunstone after returning to South Australia from working with a global research group, Square Holes was an anecdote to his observation of the lack lustre status quo in the market research industry. From the start, he set Square Holes intent to delve deeper, and inject creative thinking beyond just numbers and data. As an organisation Square Holes is conscious of the need to be locally visible and connected, yet seeking growth opportunities interstate and overseas.

Square Hole’s research has played a critical role in shaping the cultural narrative in South Australia, including reducing negative societal behaviours, creating a vibrant cultural sector, informing government policy and social welfare priorities, and precinct development (Riverbank and Adelaide Oval). This includes a substantial number of research studies through numerous SA Government departments including the Department for Education (e.g. current guiding CEO strategic planning with disperse data collection / analysis), Health (e.g. CEIH on a new innovation), Premier and Cabinet (e.g. New State of Mind sentiment tracking interstate via survey and other data), Brand SA (e.g. buy local branding); Environment and Water (e.g. continuing research on Gawler River flooding), and Transport and Infrastructure (e.g. major corporate brand research project, building on 20+ projects over the past decade). These partnerships have helped Square Holes to build and sustain an intimate and deep understanding of current and evolving government structures and objectives.

Having provided the core data and insights that act as the building blocks for numerous department strategic plans, along with marketing, community engagement, customer and infrastructure insights, the Square Holes team are skilled and attuned to the requirements and standard of working with the government.

Square Holes is also invested in supporting the growth of South Australian culture and business, through our work with iconic local brands like Haighs, REDARC and Coopers and arts and culture sponsorships with the Adelaide Film Festival, Helpmann Academy and _SOUTHSTART. This is part of our DNA, as a locally created and grown business.

You can find case stories of some of our projects here.

For further information contact: Jason Dunstone, Founder and Managing Director (08) 8232 3355 | 0411 421 722 | jason.dunstone@squareholes.com| https://squareholes.com