One of the key elements of operating a successful business is knowing who your audience is so you can pitch your product or service to the right groups, and innovate your offering to meet the needs of the market. With this in mind, why would a government agency be any different?

Having a strong understanding of who you are supplying to, what their requirements are and what they are trying to achieve can truly impact your business’ success during procurement as it can inform how you tailor your bid responses succinctly towards their needs.

In this section, we cover a range of factors that can help you understand more about your customer, and what you can do to pitch your business more effectively.